IFCN Market Intelligence Training

NOVEMBER 29th & 30th 2021 | ONLINE


How to turn data into value

• Buy for 1200 EUR
• 100% online training
• 2 days lecture & discussion
• Book “The Strategic Analysis Cycle”
• Certificate of MI participation
Register now


Grow your expertise
Use the expertly compiled resources at the training to put your knowledge into action right away.

Drive the design process
Become an agent of change for driving the designing implementation process for marketing intelligence

Design the future
Understand the market intelligence maturity model and define steps for you to outperform your competitors

Make better decisions
Learn how to put market intelligence cycle into data-driven action in your company

Aimed at

Senior Executives

Marketing Executives

Product Managers

Professionals in any form of business intelligence

The IFCN Market Intelligence Training 

The IFCN Market Intelligence Training has a unique curriculum and is delivered by highly experienced faculty, specifically tailored to the needs of IFCN Supporter Partners and leading professionals in the world of dairy business. Within this training IFCN answers one of the most frequently asked request:

“How can IFCN help professionalize our market intelligence capabilities and processes?”

IFCN’s strategic intent is to ever better serve its partners and customers with Dairy Data, Knowledge and Inspiration. This training is doing just that. It delivers knowledge and inspiration on how to turn data into sharper insights and thus value for your business. After having attended this training, you are enabled to design, set-up and run ever more sophisticated market intelligence processes and projects in your companies. Moreover, you are able to better understand  techniques for gathering and analysing relevant data to achieve exceptional insights as well as the key success factors for organizing the market intelligence in your company.

Participating in this training smartly offers you this unique opportunity. Through making this one-off investment you will structurally and significantly stronger benefit from IFCN – turning data into ever more value through market intelligence.

For further questions please contact: Muzaffar Yunusov



The Training methodology

…encourages delegate participation through a combination of lectures, group discussion, practical exercises and video clips – designed to reinforce new skills



Erik Elgersma

Strategist, Consultant, Trainer & Author

Find out more about Erik here


Lukasz Wyrzykowski

IFCN – General Manager

Muzaffar Yunusov

IFCN – Network Manager


Participants on the IFCN Market Intelligence Webinar 

withinTraining fee: 1.200 EUR (excl. VAT)
Additional seat per company: 800 EUR (excl. VAT)

Cancellation policy:
Cancellation up to 90 days before the event: 100% refund.

Cancellation between 89 and 60 days before the event: 50% refund. 
Cancellation between 59 and 7 days before the event: 20% refund.
Cancellation under 7 days before the event: no refund.