The "New Normal" in dairy: What it looks like and what it means for your company

A joint workshop of Eucolait and IFCN on the outlooks for the dairy market.
30th – 31st March 2022, Brussels, Live event

Registration closedProgramme & Speakers

Your benefits

Get insights into the latest trends and future developments

Learn about the process behind the outlooks

From dairy farming to commodity trade – expand your dairy knowledge

The world is changing, and what is considered “normal” today may not be true in the future.

Rising volatility, new rules of dairy farming, political instability, environmental regulations, supply chain disruptions and trade agreements. These are just some of the uncertainties for future developments in the global dairy world – and this list can easily be extended to include many more.

That’s why Eucolait and IFCN have decided to host a workshop on the future outlook for dairy markets– to show you what might happen in the future and how to navigate and prepare for the “New Normal” in times of increasing uncertainty.

About the workshop

Unique two-day in-person workshop in Brussels hosted by Eucolait & IFCN.

The objective of the workshop is to provide you insights into the outlook process, to challenge you to unlearn the “Old Normal” and adapt your thinking and ultimately decision-making to the “New Normal” – for operational and tactical planning as well as for the strategic decision-making process.

Why should you attend the workshop?

  • Learn from the past and the current situation to understand the future,
  • Get to know about the shift from the “Old Normal” to the “New Normal”,
  • Hear from different market experts on what the future of dairy may look like,
  • Learn more about future challenges and game changers in the dairy world,
  • Understand how to move from operational and tactical planning to strategic decision-making.

How can dairy outlooks be used? And why is it important to have accurate outlooks?

This seminar enables you to get guidance on how the dairy world is changing that are suitable for anyone in the broader dairy chain as you will be able to get answers to the question of whether you are able to satisfy current and future demand (either on the dairy commodity or on the farm input side). In addition, outlooks can be used as a navigator, orientation guide and basis for upcoming decision-making processes.

Milk Processing Trading Retailing Farm input Others (e.g. banking, policy)
Guidance for product pricing strategies
Definition of purchasing tactics
Planning of capacity in plants
Definition of marketing strategies
Forecasting of own sales numbers
Understanding market developments and identify trade developments
Analysis of the risk of financial issues at farm level
Opportunity or risk profile of capital (goods) markets
Exploration of potential new markets – identify potential market size
Deciding on investments in new markets (plants, farms, etc.)


Pricing & Venue


300 EUR / person

2-day ticket

2 days on site in Brussels

Networking lunch and dinner

Presentations from the workshop in PDF format


Hotel Brussels


The Hotel Brussels is a chic hotel on Boulevard de Waterloo. The hotel offers sleek rooms and suites with panoramic views of Brussels. The Hotel is easy to find. Standing tall on Boulevard de Waterloo in the central fashion district, arriving by plane, public transport or car is a breeze.

Please book your room directly with “The Hotel”.

The dairy markets worldwide look to change fundamentally. What will dairy look like in 2030? So curious to get as many different and independent perspectives as possible – the best way to develop a forecast after all.


– Erik Elgersma, visiting lecturer at VU School of Business, Amsterdam and independent consultant.

I am looking forward to meet you at this great workshop and learn more about different opinions and thoughts about the future of the dairy industry from other market experts.


Philipp Goetz, Lead of the Product Development at IFCN

The dairy industry has undoubtedly entered a period of fundamental change. Join us for insights about the road ahead at this unprecedented workshop where the dairy research and trading communities will join forces.


Jukka Likitalo, Secretary General at Eucolait

Workshop Programme

DAY 1 – 30 March 2022 (13:00 – 17:00 CET)

Dairy Market Insights and Opinions – operational / tactical part

12:00-13:00: Networking

13:00-13:30: Opening of the event

13:30-14:30: Environment of the dairy world:

  • Status, trends and drivers of the dairy world
  • Q&A session

14:30-16:45: How can the dairy future look like in the short- and mid-term:

  • Process behind how the future is predicted
  • Insights and uncertainties of the future dairy world (in terms of milk production, milk and commodity prices, dairy farming, policies and much more)
  • Panel discussions and Q&A sessions

16:45-17:00: Closing day 1

18:00: Networking dinner

DAY 2 – 31 March 2022 (9:00 – 13:00 CET)

Networking and Group Work – strategic part

9.00-9:30: Opening day 2 + Workshop intro

9:30-11:45: Workshop on outlook scenario analysis

  • Briefing and Group work
  • Debriefing and summary of the workshop with conclusions on the importance for the industry.

11:45-12:00: Closing of the event

12:00-13:00: Networking


Philipp Goetz

Philipp Goetz

Lead Product Development at IFCN

Philipp is working since 2017 at IFCN and is focusing on modelling the milk production and price developments. He started as a dairy economist analysing, presenting and collecting dairy sector data in over 100 countries, he is now the Lead of Product Development, managing, planning, analysing and developing the IFCN data services and insights.

Erik Elgersma

Erik Elgersma

Visiting Lecturer at VU School of Business, Amsterdam, independent dairy consultant)

Erik has been Director of Strategic Analysis in FrieslandCampina up to Dec. 2018, where he worked for 20 years. He is now independent consultant to the global food industry, having among others consulted to five of the world’s top-20 dairy companies in the last 2 years. He is also a visiting lecturer at the Free University Amsterdam, School of Business & Economics, Faculty Management & Organization.

Alice O’Donovan

Alice O’Donovan

Legal & Policy Adviser at Eucolait

Alice is Eucolait’s legal and policy adviser. She also covers some of the market analysis work of Eucolait. Her main areas of expertise are European and international agricultural policy, international trade and food law and the broader agricultural outlook.

Shelagh Hancock

Shelagh Hancock

CEO, First Milk Ltd

Shelagh has over 25 years’ experience in the food and agricultural supply sectors. Most recently she held the roles of Managing Director and Business Development Director at Medina Dairy where she led the development of strategic relationships and business growth with major retailers. Prior to this, she held a number of senior executive positions at the farmer-owned co-operative Milk Link including Milk Business Unit Director and Membership Director.

Łukasz Wyrzykowski

Łukasz Wyrzykowski

General Manager at IFCN

Łukasz has worked in the dairy industry topics for last 10 years now. He is the General Manager of “IFCN AG – The Dairy Research Network” and not only a member of the IFCN AG management for strategic decision & company development but also a specialist in the dairy market analysis. His focus is on the dairy value chain analysis, dairy market forecasts and structural dairy market development.

Ciarán Aylward

Ciarán Aylward

Group Economist at Ornua

Ciarán has worked as Ornua’s economist since 2016. Ornua is a dairy co-operative and is Ireland’s largest exporter of dairy products. Ciarán’s main role is to analyse dairy markets, produce a monthly market report for Ornua’s Members and customers and to advise it’s sales, trading, and risk management teams. Prior to joining Ornua, Ciarán worked as an economist for the Irish competition regulator and the Department of Enterprise and Trade.

Jukka Likitalo

Jukka Likitalo

Secretary General at Eucolait

Jukka has some 13 years of experience in the dairy sector. He has been heading Eucolait, the voice of the European dairy trading community with more than 400 members, since 2014. Jukka is the main representative of the organisation and responsible for its output and analysis, covering a variety of dairy policy and market topics.

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